MCDONALD’S
TIMES SQUARE TRIVIA
Design and animation for McDonald’s New Year’s Eve at Times Square, NYC. Made with DDB Chicago.
McDonald’s and DDB Chicago invited me to design and animate 12 fun trivia questions about McD’s history -
to be displayed on top of McDonald’s iconic restaurant at Times Square, NYC on the New Year’s Eve.
to be displayed on top of McDonald’s iconic restaurant at Times Square, NYC on the New Year’s Eve.
As soon as I got briefed, I knew I’d be facing some specific challenges.
The first one: how to incorporate and animate the classic shiny golden confetti in a way that is fun, but not distracting?
Oh, and also use that to transition between sections?
I realized that simply using stock footage wouldn’t get us the results we needed,
so I came up with fully customizable confetti 100% done in After Effects.
That build was essential so I could manually tweak and keyframe some parameters such as
confetti amount, falling speed, decay, parallax, and so many others.
With that level of customization, I could build specific transitions and background scenes:
Since we had 12 questions to be displayed through the night - therefore, 12 different videos to produce -
the easiest way to do it while being able to quickly make any necessary changes down the road was to build a template.
Building the template wasn’t quick, but as always, a few days later I was thankful that I did it.
Using lots of expressions, conditional parameters, sliders and checkboxes,
I was able to develop a main template that saved us a lot of time.
the easiest way to do it while being able to quickly make any necessary changes down the road was to build a template.
Building the template wasn’t quick, but as always, a few days later I was thankful that I did it.
Using lots of expressions, conditional parameters, sliders and checkboxes,
I was able to develop a main template that saved us a lot of time.
Besides the nerdy automation stuff,
we had to pull off some eye-catching elements that could stood out in the midst of Times Square’ chaotic excitement
so the eyes of the viewer could be pointed to the correct answer.
we had to pull off some eye-catching elements that could stood out in the midst of Times Square’ chaotic excitement
so the eyes of the viewer could be pointed to the correct answer.
With all that and some quirky animations for the texts,
the final 12 videos were ready to go.
the final 12 videos were ready to go.
Hope looking at all these videos didn’t get you thinking about Big Macs.
I had to order one or two during the making of this job.
Or three. I just had to. It was on my contract.
Thank you!
I had to order one or two during the making of this job.
Or three. I just had to. It was on my contract.
Thank you!
LARISSA LUZ
MOTION BRANDING
Motion branding developed for singer/songwriter/actress Larissa Luz. Made in partnership with Estúdio Duna.
Larissa Luz is a latin grammy nominee brazilian singer-songwriter, actress and TV host.
She needed a brand new visual identity that could express her always expanding work and its influences, such as afrobeat, reggaeton and R&B - but also her connection with Iansã, a deity of Yorubá culture, an Orisha symbolized by her striking eyes and powerful sword.
Larissa and her staff made a wise choice by choosing Estudio Duna to handle this task. Luckily, they trusted me to take care of the motion graphics part of it.
She needed a brand new visual identity that could express her always expanding work and its influences, such as afrobeat, reggaeton and R&B - but also her connection with Iansã, a deity of Yorubá culture, an Orisha symbolized by her striking eyes and powerful sword.
Larissa and her staff made a wise choice by choosing Estudio Duna to handle this task. Luckily, they trusted me to take care of the motion graphics part of it.
CBF
ROOTS D’OR
Motion graphics developed for Brazilian Football Confederation (CBF) tribute to Vinícius Jr. roots.
The roots of Afro-Brazilians were erased, stripping away names, histories, and the chance to feel pride in where they came from.
With that in mind, Brazilian Football Confederation (CBF) partnered with African Ancestry to run a DNA test on the best player in the world, Vini Jr. Uncovering his lineage in the Tikar tribe of Cameroon.
CBF tailored a case study to show that process to the world. They trusted me to develop some of the motion graphics and color grading.
As an afro-brazilian myself also with erased roots - and also from Salvador, the city where this campaign was launched and Vini Jr. got his certificate - this was an absolutely unique project for me.
With that in mind, Brazilian Football Confederation (CBF) partnered with African Ancestry to run a DNA test on the best player in the world, Vini Jr. Uncovering his lineage in the Tikar tribe of Cameroon.
CBF tailored a case study to show that process to the world. They trusted me to develop some of the motion graphics and color grading.
As an afro-brazilian myself also with erased roots - and also from Salvador, the city where this campaign was launched and Vini Jr. got his certificate - this was an absolutely unique project for me.
KROGER
HOLIDAY APRON
Led animations for wearable technology for the holiday season.
Kroger, along with DDB New York, released the Holiday Apron, a wearable prototype with smart stress-reducing features that helps the holidays cook in all five senses.
I animated the led display inside the fabric that indicates
automatic trigered actions and also the cook's feelings.
I animated the led display inside the fabric that indicates
automatic trigered actions and also the cook's feelings.
The led display is 64x64px.
I’ve never animated in such small layout!
Due to that, I had to stick to a binary logic, which means that each pixel had to be black (0) or not-black (1), with no in-betweens.
Which means rigid control of keyframes interpolation and, in some cases, frame by frame animations.
I’ve never animated in such small layout!
Due to that, I had to stick to a binary logic, which means that each pixel had to be black (0) or not-black (1), with no in-betweens.
Which means rigid control of keyframes interpolation and, in some cases, frame by frame animations.
AFROFILE
MOTION BRANDING
Motion branding developed for Afrofile. Made with Estúdio Duna.
Afrofile is a study-content platform focused on afro-brazilian history and culture that helps schools, teachers and students.
Estúdio Duna designed a branding project based on intersectionality and interaction between elements.
Animations dynamics were designed to aggregate synchrony and fluidity to those.
Estúdio Duna designed a branding project based on intersectionality and interaction between elements.
Animations dynamics were designed to aggregate synchrony and fluidity to those.
You can learn more about the project here.