McDonald’s and DDB Chicago invited me to design and animate 12 fun trivia questions about McD’s history -
to be displayed on top of McDonald’s iconic restaurant at Times Square, NYC on the New Year’s Eve.

As soon as I got briefed, I knew I’d be facing some specific challenges.
The first one: how to incorporate and animate the classic shiny golden confetti in a way that is fun, but not distracting?
Oh, and also use that to transition between sections?

I realized that simply using stock footage wouldn’t get us the results we needed,
so I came up with fully customizable confetti 100% done in After Effects.

That build was essential so I could manually tweak and keyframe some parameters such as
confetti amount, falling speed, decay, parallax, and so many others.

With that level of customization, I could build specific transitions and background scenes:

Since we had 12 questions to be displayed through the night - therefore, 12 different videos to produce -
the easiest way to do it while being able to quickly make any necessary changes down the road was to build a template.

(building the template wasn’t quick, but as always, a few days I was thankful that I did it)

With the use of a lot of expressions, conditional parameters, sliders and checkboxes,
I was able to develop a main template that saved us a lot of time.

Besides the nerdy automation stuff,
we had to pull off some eye-catching elements that could stood out in the midst of Times Square’ chaotic excitement
so the eyes of the viewer could be pointed to the correct answer.

With all that and some quirky animations for the texts,
the final 12 videos were ready in the oven.
























Hope looking at all these videos didn’t get you thinking about Big Macs.
I had to order one or two during the making of this job.
Or three. I just had to. It was on my contract.

Thank you!

The goal was to create eye-catching looping animations with elements of american flags.

I've get to animate the led display inside the fabric that indicates
automatic trigered actions and also the cook's feelings.

The led display is 64x64px -- I have never animated in such small layout!
Due to that, I had to stick to a binary logic, meaning that each pixel had to be black (0) or not-black (1), with no in-betweens.
Which means rigid control of keyframes interpolation and, in some cases, frame by frame animations.

Estúdio Duna designed a branding project based on intersectionality and interaction between elements.
Animations dynamics were designed to aggregate synchrony and fluidity to those.

I developed some animated elements that would be used from the main film to the very last, months later.